# Boutique Fitness Studio

Source: https://vivaleisure.group/portfolio/boutique-fitness-studio/

Curator of leading brands in the boutique fitness industry

Boutique Fitness Studios (BFS) is Viva Leisure’s strategic investment partner, representing four leading global fitness brands across Australia and New Zealand through a master franchise agreement with Xponential Fitness. Acquired in October 2024, Viva Leisure holds a 34% stake in BFS, with a clear path to full ownership. As of May 2025, BFS operates 62 locations with a further 57 secured – placing the network on track to surpass 100 sites. The rollout of Viva Pay and proprietary technologies will drive scalable growth, streamline franchise operations, and unlock high-margin recurring revenue. With strong potential integration into the Fling Pass network, BFS is poised to offer even greater access and flexibility to a wider fitness community.

## Key facts
- Website: https://www.boutiquefitnessstudios.com.au/